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Payment Conversion

The conversion rate – the proportion of visitors to your site that become paying customers – is where a merchant needs to be looking to grow his business. In practice, 20% of transactions never reach the completion step, it is 1 in 5 transactions! Optimising your payment conversion rate means you can generate more revenue per visitor, improve your customer satisfaction, and you can do it in a number of ways.

Why a transaction fails? ​​​​​​​

A payment can be stopped at different steps across the transaction lifecycle for many reasons:

 consumer drops out because of too many steps
 technical issues across the value chain
 insufficient funds on the shopper bank account …

It also varies a lot based on the nature of your business and the types of transactions you are processing. However, no matter what type of business you have, it is always valuable to look at your data to optimize the payment process.

 

Discover our performance management tool

My Performance

Our Business Intelligence tool brings together your payment performance insights on one intuitive platform.

 Overall flow & conversion
 Key metrics & dashboards
 Payment methods
 Transactions values
 Rejection reasons
 3D Secure details
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To go further and start optimizing your payment setup, watch our Payments Performance Series videos

Our experts are sharing tips & insights across the payment lifecycle

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You are already a customer & need assistance?

The Ingenico Support Team is here to help. Learn more about popular topics and find resources that will help you with your Ingenico ePayments setup.

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