- Ingenico ePayments / Ogone platform
- Ingenico ePayments / GlobalCollect platform
Right now millions of merchants around the world are getting ready Black Friday. And with good reason – ecommerce grew 48,4% in Belgium last year. In fact, Ingenico’s data from just one of its online payment platforms that caters to growing businesses saw European merchants process 90% more transactions during the 2018 annual shopping bonanza than on the average Friday, with consumers spending 175% more.
Black Friday cross-border purchases also rose by 73% from 2017-18, and this figure is only expected to increase this year as consumers seek unique gifts for the festive period beyond their domestic market.
With immense opportunity on the horizon, the trick is knowing how to make the most of it. We spoke to Ingenico’s regional expert Ray Bak (Sales Director, UK, Belgium and Netherlands), to gain localised insights into how SMBs can make the most of this annual peak sales event.
Our European online division has released ecommerce transaction data insights which indicate a greater pan-European business opportunity for online merchants during highly targeted peak shopping events.
Every market has its own preferred online payment habits. These develop over time as a result of local circumstances and often find their origins in offline shopping.
Once these habits form, people cling to them. When it comes to making payments, people stick to the methods they know and trust. Which means that if browsers can pay in their own currency and use their preferred payment method then there’s every chance they’ll convert into shoppers.